Launching ING's campaign pages, whether monthly or in response to new products, presents the challenge of managing diverse content types. Each content type demands unique UX/UI solutions, contributing to the complexity of the process. I was responsible for designing and organising various content types into sections (heroes, features, text, calculators, etc.), ensuring alignment with brand guidelines and maintaining the design library. This strategy aimed to establish a consistent UX/UI while maintaining cohesion despite content variations and preserving a comprehensive design library.
2 × Designers 2 x Developers
UX strategy Enhancement Design