Korea My Way
Overview
The ‘Korea My Way’ mini online competition, organized by the Korea Tourism Organization (KTO) Sydney, celebrated the reopening of South Korea’s border by giving participants the opportunity to win an unforgettable trip. Focused on highlighting participants’ playful travel personalities, the competition allowed them to choose activities related to food, culture, and adventure. The competition exceeded expectations, attracting an impressive number of entries and establishing itself as a resounding success.
My Role
I led this project, overseeing illustration, design, and production, and collaborated closely with the account manager and development team to ensure a seamless user experience. My responsibilities included UI design, interaction design, visual design, and creating social media content and EDM.
My Contribution
UI Design Visual Design Illustration Social Media Content Creation
The Team
1 × Product Manager 1 × Designer 1 × Developer
Year
2021
Agency
Lash Creative
Process
Discovering Korea’s culture and adventure through competition
The objective was to attract audiences with an engaging competition while increasing awareness of Korea’s distinctive food, culture, and adventurous activities. The competition highlighted Korean cuisine, cultural experiences, and outdoor adventures to captivate and educate participants, fostering a deeper appreciation for Korean culture and encouraging exploration.
A vibrant journey into Korean culture
They envisioned a fresh and youthful look for this campaign. To match this vision, I used a bright colour palette to highlight the campaign's key themes: food, adventure, and culture. To add a personal touch, I designed a collage-style look, similar to a traveler's scrapbook. This approach allowed me to create a fun and educational user experience, giving users a sense of excitement as they entered the competition.
Personalised journey
Following their selection of a travel personality and related activities in Korea, users were treated to a personalised experience. After completing their entries, they were led to helpful articles and exciting Klook activities. The page also displayed the percentage of entries similar to the user's choice, which they could share via social media platforms.
