For the Steadfast Convention website project, I worked closely with my lead designer. We conducted an audit of the existing content, refreshed the brand to reflect current industry trends, and enhanced the user interface.
Client: Steadfast Group
Work completed at Lash Creative
Product Strategy Interaction Design UI Design
2 × Designers 1 x Developer
Transforming the Steadfast Convention website
In the design progress stage of the Steadfast Convention website project, our first step was a comprehensive audit of existing content. Based on the audit, we refreshed the brand to match up-to-date industry themes and incorporated related assets. The design revolved around enhancing the user experience and interface, adopting a clean and simple style. We developed a modular system that made yearly updates straightforward. Additionally, we created a style guide, which served as a roadmap for consistent application of typography, icons, colours, and overall brand language.