Esther Kim, Digital Designer focused on user-friendly digital design ✌︎

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I focus on UX/UI design — creating websites, campaigns, and content that feel clear, easy to use,
and visually engaging. I enjoy finding simple solutions
to real problems and paying attention to the details
that make a big difference.

Recently worked at, Lash — a digital marketing agency in Sydney, Australia and Seoul, Korea.

Work

ING Campaign brand refresh

→

Revamped ING’s digital identity for consistent, customer-focused user experience

ING First Home Truths

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Creating a first home buyer hub tailored for ING bank customers

Steadfast Convention

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Improving Steadfast’s website to enhance user experience through collaboration and thoughtful design

Endless Possibilities

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Campaign delivered exceptional results, driving over 170,000 entries for Nongshim Australia

Korea My Way

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Successful competition drives interest in Korean travel through 'Korea My Way' with over 29.9% engagement rate

About

Hi, I’m Esther — Digital Designer creating user-friendly digital experiences.

My journey in design has been shaped by my background in visual arts and photography, which has given me a keen eye for detail and a deep appreciation for visual storytelling.

Over the years, I've worked on various digital projects, from brand websites to marketing campaigns and content creation. I've had the chance to work with big names such as ING Bank, Tyro and Nongshim.

I thrive on creating designs that are visually striking and user-centered. I’m motivated by the chance to make meaningful work and look forward to new challenges that help me develop designs that truly resonate with people.